For the love of beer Tooheys New invented Tooheys New SuperCold, the coldest beer on earth. To celebrate, they decided to share it with the rest of earth. THE BEER RELAY saw a single glass of Tooheys New SuperCold beer passed across the globe from New York to Madrid to Cape Town and everywhere in between, before returning home. The event was filmed specifically for the Internet where viewers could see films of the runners and watch weekly webisodes on forthelovebeer.com.au.