Spikes Asia

Superheroes

DDB MUDRA, Mumbai / HOTSTAR / 2019

Film
Film

Overview

Entries

Credits

Overview

Background

IPL: The Indian Premiere League. It's like the Superbowl of India - something that friends always get together and watch. But with increasingly busy lives, many often find it difficult to watch it with their friends.

Hotstar - Watch Play and Chat: The new Hotstar app doesn't just let you stream the game, but also lets you predict the next ball and chat with your friends. It's what cricket is all about. When watching with friends people will often predict what the next ball will bring, and that's followed by a lot of banter. So with this app, you now enjoy the complete experience of watching cricket with someone even if they're many miles away.

Superheroes in India: You maybe capable of saving the world, but you can't save yourselves from chores and errands in an Indian household. Your family has the first right to you and your time.

Execution

This is a story of a superhero who wants to watch the Indian Premier League (the Superbowl of cricket) with his superhero friends. Because friends make watching every match more exciting and fun.

But he's stuck by himself. Because all his friends are caught up using their superpowers for mundane chores and errands.

Like, Stretch Man has extended his arm to be used as a clothesline.

Laser Boy’s mom has run out of cooking gas. So mom is now cooking using the heat of his laser vision.

And the same goes for his other superhero friends as well.

Hotstar comes to their rescue with their new app. Where you can watch, chat and banter with your friends, no matter where they are.

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