Cannes Lions

SUPERMAMARKET

McCANN SANTO DOMINGO, Santo Domingo / NESTLE / 2017

Case Film
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Overview

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Credits

OVERVIEW

Description

Nestlé always seeks the development of its communities and countries where it is, generating sustainable and social development.

Without money women can not buy

How we can help and generate consumption of our products.

Execution

There was a strong recruitment campaign, very guerrilla: word of mouth, posters, periphery in neighborhoods, squares, churches.

They were trained in costumer service, nutrition, accounting, and became experts in Nestlé products. With an initial micro credit, they were given a push to start their own business.

Outcome

Today, there are more than 6.000 women who have changed the destiny of their lives and their families.

1'500.000 USD in free press

Nestlé Global has adopted this model and will make it part of it’s worldwide collaborative policy.

This has allowed women to not depend on their partners, who previously mistreated them, to enroll their kids in school, to begin to smile and dream.

We are changing a reality.

A woman, a family, a home, a ghetto at a time.

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