Even though the inflation rate being high in Turkey, we didn’t let that fact affect our Private Label products and we wanted to show that we still have last year’s prices.

In order to point out that our prices are equivalent as last year, we brought out the communication we used last year.

We prepared a custom billboard application. On the bottom layer of the billboard we planted our design from last year. We glued a dozen different designs on it. Then on top we hung the latest design and we scratched out last year’s price.

This way we both used the media in a creative way and we transmitted our promotion message in a credible way.

The campaign has been aired in 3 different locations within 3 different creatives and seen by many people.