To get people to the 70's, bringing the year in memory that Carrefour came to Brazil and the good memories that consumers have of the brand, the two leading newspapers of São Paulo, came out with the original cover of the day 09/05/1975, date that Carrefour first started business in Brazil. The cover brought important news of that time, including a highlight of the launch of hypermarket in Brazil, bringing people back to remember those good old days.

The proof that revolves the success and public acceptance of the campaign was measured in return on sales. 19% increase in sales of household appliances; sales volume 10% higher than expected, during the period stipulated, even without announcing any special offer.