We created a truly authentic comic that narrates ordinary people’s epic resistance to a full-blown alien invasion. A metaphor that melds fiction with reality. Thanks to ABANCA’s Superpowers, normal people can now use supervelocity, telekinesis and teletransportation in their daily lives.

Each character embodies a superpower that in turn represents a bank product or service innovation. But this wasn’t just another comic book. Because this comic also had its own Superpowers. Paper comes to life, thanks to the personalised Immersive Audio Experience: The comic connects the reader to an audio program that, synchronous with the story, plays music, special effects and dialogues for a completely immersive experience in the epic adventure.

Each character embodies a superpower that in turn represents a bank product or service innovation

A comic about superpowers… that has superpowers.

Super personalized: The reader takes part in the story. All the other characters look at them and address them by their first name.

Immersive Audio Experience: The comic connects the reader to an audio program that, synchronous with the story, plays music, special effects and dialogues for a completely immersive experience in the epic adventure.

Produced by Marvel and DC comic book artists

ABANCA has already broken several records in March:

AWARENESS

YouTube views: 290% vs objective

CONSIDERATION

Web: visits

All-time record: 1,912,132 unique visitors in just the first month (March 2017)

PREFERENCE

Download /product subscription / first use:

“ABANCA CASH”:

Record hike of +86%; March 17 vs. March 16

“APPLAZAME”:

Record hike of +19%; March 17 vs. February 17

“ABANCA MOVIL”:

Record hike of +14%; March 17 vs. February 17

PURCHASE

Nº operations / Business volume:

“ABANCA CASH”:

Record increase in nº of operations. +119%; March 17 vs. March 16

“ABANCA PAY”: Increase in nº of operations; +28%; March 17 vs. February 17

“APLAZOS”:

Record hike of +238%; March 17 vs. March 16

“ABANCA MOVIL”:

Record hike of +56%; March 17 vs. March 16