Music is a very powerful vehicle to connect and engage brands with their consumers bringing excitement and turning them into fans.

The World Cup is the biggest event on Earth being watched by million fans around the world and SONY is an official FIFA partner.

Ricky Martin is one of the World´s biggest global superstars.

Connecting the brand SONY with the power of music and the World Cup was a great challenge and moreover taking it to a Global scale.

SuperSong was the answer uniting these two powerful brands with an online global music competition with the participation of Ricky Martin.

A contest for choosing a World Cup music had never being done before and SuperSong was an instant success uniting all companies of SONY Group:

Sony Music - creation, development and music component

Sony Pictures TV - global TV special

Sony Mobile and Electronics - marketing activations

Sony ATV - copyright / publishing

The goal of SuperSong has always been to engage audience.

On phase 1, aspiring musicians could upload their original songs to get a chance of having it recorded by Ricky Martin and included in the World Cup Album.

On phase 2 there was an online voting where anyone in the world could vote for their favorites to choose two of the finalists.

After the winner announcement, the creative and studio process with Ricky Martin and Salaam Remi (music producer) was recorded to become a global TV special by Sony Pictures.

SuperSong , the first global original music talent discovery competition, was an instant success:

25 MM digital impacts (and growing)

10 MM page views on SuperSong.com

1,500 media articles in + 30 countries

+ 1,600 original songs received

Vida music video had more than 5MM views in less than 5 days! An average of 1 million views per day!

Sony Corporation, the sponsor, had more visibility and awareness growth. In addition, the fact of being a One Sony Project (the first in history) has created a greater integration between all companies of SONY Group, which may lead future successful projects!

Ricky Martin also becomes to appear more in the media. After SuperSong launch, for example, the artist gained almost 2 million fans on Facebook, which represents a usual growth, considering his previous reports.

For the target audience, the contest was, for the first time in history, the chance of creating an original song for the World Cup.