Blaine is famous for outrageous feats. This fit the bill. People came out all hours to witness the world’s most famous magician dangling 5 stories above them trying to escape to make the sale.

• Sales spiked 5.9% higher than last year making it Target’s biggest holiday season ever.

• 5 million visits to the webpage, more than doubling previous results.• The stunt drew over 1,000 news stories worldwide.