Cannes Lions

SUPRADYN VITAMINS

DIAVIVA, Reggio Emilia / BAYER / 2009

Film
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This film communicates a revolutionary promise for a multi-vitamin supplement: ‘enjoy your fatigue at the end of the day’, when most promises regard ‘getting endless energy'. Here, Supradyn gives four different women the energy to face intense days at the end of which they can deservedly feel tired.

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