Cannes Lions
LOWE LONDON, London / UNILEVER / 2008
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This commercial is a demonstration of the fact that Rexona Crystal leaves no white marks on black clothing. A girl tells of her night out spoiled by her discovering white marks on her top. As she speaks her story is drawn, white on black, with a can of ordinary deodorant. At the end of her tale the deodorant is swapped for a can of Rexona Crystal. This leaves no white marks on the canvas. With Rexona Crystal ‘it’s a different story'.
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