Cannes Lions
PHILIPP UND KEUNTJE, Hamburg / FATUM SURFBOARDS / 2016
Overview
Entries
Credits
Description
With boards from FATUM (latin for fate) you can face your destiny and catch waves that feel like climbing the Mount Everest. By using photographs without any image alteration applied, we can give this raw feeling an authentic setting.
Execution
The spectacular and atmospheric photographs by Ray Collins make waves appear like huge mountains that are ready to be conquered. All our motifs are unretouched. With the phrase „My Everest“ we support the idea of waves as one of mankind’s greatest challenges and create a dramatic setting.
Outcome
Our motifs gained nationwide attention for FATUM in all media channels and helped it to close up to the leading brands for premium handmade surfboards. Especially the resonance of the social media community was very positive.