Cannes Lions
GREY PARIS, Paris / SUNDEK / 2011
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A bunch of young people is getting ready for something enigmatic. We follow all actions and events in preparation for that. When the big day arrives, our young people move through the city to eventually find themselves on the rooftops of two facing skyscrapers. On top of the higher building, one of the boys goes to the edge of the rooftop holding a surfboard in his hands. He stares into the distance...
Sundek, a well-known surfwear brand built up in 1958, is now launching its brand new 'urban surf collection', a collection not only made up of boardshorts and bikinis, but on the contrary including for the first time the whole women's and men's clothing.
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