Cannes Lions

Surrender

J. WALTER THOMPSON ARGENTINA, Buenos Aires / NEWSAN / 2018

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Digital Proof JPG
Digital Proof JPG
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Description

The Philco pressure washer is one of the most powerful in the world. There is nothing that can fight the power and water flow of 5.5 liters per minute.

Therefore, what we see in the graphics, is how different groups of children who play with guns, machine guns, and water weapons, surrender to the presence of this great force.

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