Cannes Lions

SURVIVOR TV SHOW

STARCOM SWEDEN, Stockholm / TV3 / 2005

Presentation Image

Overview

Entries

Credits

Overview

Execution

An Internet ad was created in a unique technical way, which made it possible to stream high quality promotion trailers directly in the ad, thereby using the ad as an external TV window. In order to stimulate everyday viewing, new trailers where introduced on a daily basis.

Outcome

The show was a great success. Survivor was by far the most successful everyday show on TV3 during Autumn 2004. TV3 attracted totally new viewers as well as converting existing Survivor fans from public channels to TV3.

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