MOTHER, Los Angeles / POSTMATES / 2022
Cravings are irrational. They make us do, feel, and see crazy things… like thinking a used car is actually fresh nigiri sushi. In this iteration of the campaign, a man approaches a woman with excitement around his discovery of a giant piece of nigiri sushi in her driveway. Even as the woman displays utter confusion over his obsession with what’s actually a junker car, the man’s craving-induced mirage of sushi continues. That’s the premise of “When All You Can Food Is Think About” - everyday folks mistaking ordinary surroundings as massive foods.