Cannes Lions
HEIMAT, Berlin / SWISSCOM / 2017
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A bedroom by night, a woman is sleeping while a thunderstorm is raging outside her window. The scene has a cinematic eeriness, reminiscent of a classic horror film. The camera pans under the bed, a flash of lighting reveals someone hiding underneath. The killer gets up and just when he is lifting his knife in an effort to stab the unsuspecting woman, a ringing phone interrupts him. But the ringing isn’t happening on screen – it’s specifically adjusted to be coming from the audience. He turns to the camera, breaks the fourth wall and speaks directly to the viewers, reprimanding us for interfering with his work. Even the victim wakes up and reminds the audience that phones must be muted. Finally, a kind hint that mobile calls kill suspense by none other than Swisscom appears in super.
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