The value and purpose of an insurance system, should be that, through a mechanism of well understood self-interest (I insure myself in case something happens to me), it actually promotes both solidarity and continuity within society. Therefore providing the same dynamic of helping to start up life again after tragedy at scale. So even though you insure yourself out of self interest, the system of solidarity & continuity benefits society as whole.

To bring this idea to life we started story-mining research to find actual stories in the media and online/social media that illustrate this dynamic of solidarity sparking continuity. Out of close to a hundred stories, we selected the most powerful ones and cross referenced them to being insured by Achmea and ended up with a shortlist that represent the different brands and sectors of Achmea. From these actual stories we created fictionalized stories, in which actors were cast.