During the summer of 2004, Suunto launched a new product, Suunto T6. The instrument provides athletes with laboratory accurate information about the effect of their training. Hildegaard's Sports Clinic site was the viral marketing part of the launch campaign. The site presented old testing methods and a company introduction video of the imaginary Hildegaard’s Sports Klinik. The produced video was downloadable in several formats for distribution. The site was promoted in a variety of discussion forums and using Google Adword. The site was a fake pop-up window, which led the user to the actual Suunto T6 site.

Suunto t6 represents leading edge technology to measure the effects of an athlete’s training effect and suuntot6.com presented that in a very modern way. In contrast, the Hildegaard's Sport Klinik viral site and video were created to humourously dramatise how clumsy the old methods are. To arouse interest and emphasise the old, Hildegaard's site opens in a Netscape 2.0 window on top of the actual campaign site, suuntot6.com.

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