Cannes Lions
TBWA\TEQUILA\, Los Angeles / NISSAN / 2003
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Description
Interactive media created to drive outdoor enthusiasts to xterra.com and participate in the "100 Things To Do Before You Die" section of the website. Users can interact with the superstitial and see several of the 100 challenges as well as the associated window sticker they receive from Nissan after accomplishing the task.
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