Houston, we’ve made contact:Aiming to meet with a women-magazine-reader’s frame of mind, we expected to catch them off the instinctive-guard you’re usually on, when facing an advertisement. The reader’s attention is supposed to be drawn to the benefit in ‘using’ the Vitara, imagining it fitting into different occasions, moods, or complementing other fashion accessories.

Dramatic increase in response and sales to female audience compared with previous years performance.