Imagine you are submerged into absolute darkness with a blind actor as a guide. For 60 minutes, blind actors create effects, making us experience amazing feelings, as they tell stories about the new trucks. While some of them say their lines, the others run among seats creating thunder noises, rain on our faces and even the smell of wet ground. Darkness is suddenly broken when a shower of lights begins to grow, eventually revealing the vehicles. We now learn that the gigantic place we had created in our minds was just a small room that darkness had made grow to infinity.

As a result of this stunning presentation, all records of pre-sales to dealers of both vehicles were broken. And this was also seen in the excellent sales performance of dealers: both vehicles registered up to a 8% increase in sales compared to the previous year.