In Brazil, "swallowing" something, means dealing with a situation we feel uncomfortable for or going along with a statement that is known to be a lie. In a literal translation the spot's slogan would be "You have to swallow so much stuff", that was adjusted to "You deal with so much stuff", to make more sense. Then, the listener is asked to choose it's food better, since we already have to "swallow" so much stuff that isn't good.