Cannes Lions
750MPH, London / LEXUS / 2014
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Amazing in Motion’ is a set of global projects to celebrate the more imaginative and creative side of the Lexus brand. ‘Swarm’ is the second project in the series; it takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings. The result is a playful film of quads exploring the city at night while we sleep. The music was an original score, inspired by the cartoon music of the fifties, to transcribe the motion of the quadrotors and accentuate their playful character.
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