Cannes Lions

Swarm

ADIDAS, Amsterdam / ADIDAS / 2016

Film

Overview

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Overview

Description

The action takes place in an insanely hot desert, Gareth Bale one of the world’s most progressive footballers, is sweating, training with no shirt on. In one epic run with the ball, out of nowhere, elements of the shirt swarm around him, cooling him down and powering him up to slam it in the net

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