Cannes Lions

SWEDISH NATIONAL LOTTERY

RUTH, Stockholm / LOTTO / 2009

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A man is sitting on a bus, unaffected by a fellow commuter's bag in his face. At the office work is piling up, his lunch is frozen and rain pours down on his walk home. Yet our man shows no signs of frustration. Once inside his house, he freezes completely. The door swings open and an identical person enters, apparently returning from a game of golf. He pushes a button on the head of his frozen 'twin'. The face cracks open to reveal a robotic interior. Our golfer relaxes while his 'working robot' recharges his batteries. "What's your dream? Lotto."

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