The challenge was to find something that would attract people from all over the country, be sustainable over time and build on a versatile concept that can be re-invented over and over again.

We developed a design concept inspired by the look used on old Swedish school posters, a design aesthetic known and loved by all Swedes. The two envelopes focus on the Swedish flora and use beautiful hand painted illustrations to create a pattern enclosing the envelopes. The names of the flowers are specified in both Swedish and Latin, making them educational as well as beautiful.

The envelopes have so far exceeded the sales targets set by The Swedish Postal Service three times over.