Cannes Lions

Sweet Art

FRED & FARID NEW YORK, New York / REMY MARTIN / 2021

Presentation Image
Case Film
Supporting Content
Supporting Images
Presentation Image
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Composed of 65 detailed pieces, the “Sweet Art” illustration is a beautiful juxtaposition of elements from French and Chinese cultures - entirely made of caramelized sugar. Elements represented within the illustration included the Chinese Tea Master counter-balanced with the French Cellar Master, Cognac vineyards counter-balanced with tea fields, and more. The masterpiece took more than 100 hours of work to create by an American multimedia artist and traditional Chinese Sugar Painting Master.

Similar Campaigns

12 items

USHER X 1738 AI-POWERED LIMITED EDITION

FRED & FARID NEW YORK, New york

USHER X 1738 AI-POWERED LIMITED EDITION

2023, REMY MARTIN

(opens in a new tab)