SIMPLE, Santiago / WORLD VISION / 2017
Ice cream trucks, stands and kiosks usually have posters which show customers the range of ice cream products available to them. When the customers approached this poster, to pick out an ice cream, they realised the products did not have a name or product description. Each ice cream had a proposition, e.g.: "I like you, take one", "Go ahead, it's free", "It's our little secret", "I've got more at home", "Your parents wont get mad", and several more phrases that pedophiles use to trap children. At the bottom of each poster the following read: "A pedophile always finds a way. In Chile, 80% of the sexually abused are children. Watch out for your kids. Watch out for the signals. Help us prevent child abuse. Call 562 2731 1333 and become a sponsor. worldvision.cl World Vision. For the children."
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