Cannes Lions

SWIFFER DUSTER

THE KAPLAN THALER GROUP, New York / PROCTER & GAMBLE / 2010

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Overview

Description

In "Doll," a woman stores her feather duster away in the attic after she switches to the Swiffer 360 Duster Extender, which can “attract and lock up to two times more dust.” As the female voiceover says, “don’t worry, he’ll find someone else,” the feather duster starts to romantically eye a female Victorian-era doll across the attic.

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