Cannes Lions

SWIMMER

LAPIZ, Chicago / KELLOGG'S / 2013

Case Film
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The Olympics: where 'the finished' are celebrated and immortalized with records, medals, and climbs to the podium. As the world gathers to honor the glory and excitement of the finish, Kellogg’s invites us to go a different direction; by reminding us to celebrate the promise of the start. Using American swimmer Rebecca Soni (who would go on to win two gold medals and break three world records in London), this one-minute film starts by questioning our focus on the finish, only to make us remember the importance of the start — something no one other company understands as well as Kellogg’s.

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