Cannes Lions
LEO BURNETT LONDON / MCDONALD'S / 2019
Overview
Entries
Credits
Background
The McDonald’s Saver Menu is a range of items that offer great value for money, and in the years since the launch of this campaign we’ve been entertaining the money-savvy people of the UK with other smart ways to ‘get your money’s worth’. Everything from wearing your wedding dress to work, squeezing another day out of that fancy dress hire and cleverly using the trains power supply to charge your power tools.
Execution
The mother of a competitive 6-year old girl finds an ingenious way to save a money when she realises a washing-up glove could double up as a child’s swimming cap. In the tense moments before the big race and with her super-keen mum cheering from the side lines, a determined little swimmer steps up to her marks looking like a chicken.
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