Cannes Lions

SWIMSUITS

LOWE PIRELLA FRONZONI, Milan / ARENA / 2008

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
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Overview

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Description

An audience is sitting in a sports arena. Spectators are turning their heads with fast and rhythmic movements, as if they are watching a tennis match. A super appears: Swimming gets faster. As the audience starts cheering, the Arena logo and payoff appear.

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