As Australia's leading lifestyle swimwear brand, Seafolly has a seasonal range of over 1,500 pieces including swimwear, apparel and accessories. Users are able to browse the extensive range mixing and matching different styles and colours. Each item is modelled in 3D allowing users to view from any angle. The 'My Collection' tool allows users to collate their favourite pieces of swimwear, then email or print these selections including the details of their nearest store. Providing a physical means of generating a shopping list bridges the gap between website and physical store, helping to convert sales when the ability to sell online is not available.