Cannes Lions

SWIMWEAR

LOWE PIRELLA, Milan / ARENA ITALIA / 2006

Awards:

1 Shortlisted Cannes Lions
Film
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Inside an aircraft, the crew is taken up with the navigation.Suddenly the radar plots a strange and apparently dangerous object in the water, getting closer and closer to the ship. Panic among the people, before the impact.However, we see that the object isn't a torpedo as it seemed, but a swimmer, who's approaching the craft. He hits it, using the shipboard as it was a swimming pool one.The special swimmer is The Olympic champion Massimiliano Rosolino, wearing the Arena "Powerskin Extreme" high competition swimsuit.

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