Quick. Name another long-running, long-form B2B edutainment series that blends equal parts real product demos with relatable human stories.

We couldn’t either.

The Underdogs is our most successful B2B campaign and arguably the most unique storytelling platform of its kind.

Back for the fourth consecutive year, the Underdogs tell a story that matters to all businesses big and small — Security.

But Security isn’t an easy topic to talk about. It’s a subject that’s nerdy and arcane. And with most security features being back-end tech, it’s almost impossible to make a film about something people rarely see.

So how did we get everyone sitting up to a bunch of boring and esoteric features? We made Security… Exciting!

The edit challenge was to keep it tonally an Underdogs story but expand the universe and make it feel way bigger. With 3 separate strands to track and understand this made the edit quite a challenge. We had to make the storytelling clear and precise, but always maintain a fast pace. We used split screens, ADR and hidden edits to help achieve this.