Cannes Lions
RUF LANZ, Zurich / SWISS MILK / 2010
Overview
Entries
Credits
Execution
A Swiss dairy cow on the cover of the leading women’s magazine in Switzerland, where you would normally only expect to see the most beautiful top models. The cow also posed on the back cover - viewed from behind. Inside the magazine the readers were given more information about the connection between milk and beauty.
Outcome
The impact in numbers:46% more visitors to www.swissmilk.ch33% more downloads of the brochure "Milk, the beauty drink."
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