Cannes Lions

SWISS MILK

RUF LANZ, Zurich / SWISS MILK / 2010

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

A Swiss dairy cow on the cover of the leading women’s magazine in Switzerland, where you would normally only expect to see the most beautiful top models. The cow also posed on the back cover - viewed from behind. Inside the magazine the readers were given more information about the connection between milk and beauty.

Outcome

The impact in numbers:46% more visitors to www.swissmilk.ch33% more downloads of the brochure "Milk, the beauty drink."

Similar Campaigns

12 items

Woman's Best Friend Too

BBDO SAN FRANCISCO, San francisco

Woman's Best Friend Too

2017, MARS

(opens in a new tab)