Cannes Lions

SWISS ONLINE PLATFORM FOR JOBS

WIRZ WERBUNG, Zurich / TAMEDIA / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

At the well-known 'World Class Zurich' athletics meet we sent a disguised security man into the crowd who looked as if he had been hit by a javelin thrower. Printed on his shirt were the words: "For better jobs than this. Jobwinner.ch

Outcome

The campaign elicited an enormous reaction: 14 Swiss newspapers carried reports,one of them even on the front page.

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