Cannes Lions
WIRZ WERBUNG, Zurich / TAMEDIA / 2009
Overview
Entries
Credits
Execution
At the well-known 'World Class Zurich' athletics meet we sent a disguised security man into the crowd who looked as if he had been hit by a javelin thrower. Printed on his shirt were the words: "For better jobs than this. Jobwinner.ch
Outcome
The campaign elicited an enormous reaction: 14 Swiss newspapers carried reports,one of them even on the front page.
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