Cinematography was used to dramatise the exhilarating experience of driving the Continental GT Speed. Combining the precise movements of motion control with the thrilling approach of a drone racer and the immersive feel of cameras rigged to the car, it conveyed the heady combination of power and control that the car provides. In addition, techniques rarely seen in car commercials, such as wide lenses and quick and sharp robotic movements, helped to highlight the modernity of the brand.