The Sydney Writers’ Festival invites writer’s from all over the world. We needed to generate interest and excitement about the Sydney Writers’ Festival and draw a bigger crowd.

Each writer invited to the Sydney Writer's Festival brings a distinct part of their culture with them. We decided to photograph book covers from other parts of the world in Sydney by either finding a parallel or making a cultural comment. The campaign ran as Sydney bus shelter posters and in bookstores.

Festival attendance hit over 85,000. This was another record for the festival making it again the 3rd largest writers' festival in the world.