The film starts with a smart Japanese businessman arriving at an indoor square of a commercial space. We notice he’s carrying a board like a suitcase, and at the same time, we reveal that a group business men follow him. The group steps forward in a V formation.

From the opposite direction a group of smart business women also carrying boards walks towards the men’s group. From this moment on a beautiful choreography starts. Both groups cross each other walking in a synchronized way to form stunning shapes.

Other individuals from different business backgrounds join the performance. The synchronized walking formations evolve into even more elaborate forms until the everyone comes together, to form the American Express logo with the boards under their arms.

The title: Always in sync with your business, wraps the message and positions American Express has the corporate card in perfect tune with any business.