Cannes Lions

Syoss "The Thief"

WALKER, Zurich / HENKEL / 2018

Film
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We see a series of frenzied, surreal, early morning scenes play out - racing to catch the bus, spilling the morning coffee while trying to get out the door, a crowded subway platform. We hear a mysterious voice describe how our morning commute is a heartless "thief", in essence, robbing us of our precious time in the morning. We see the dichotomy play out of the stress-induced mornings us "mere mortals" deal with, our time stolen from us, versus "her" - the beautiful, awe-inspiring, goddess-like woman on the train, with the perfect hair (and seemingly all the time in world).

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