Cannes Lions

T-Bone Tea

JUNG VON MATT, Hamburg / SCHULTE & SOHN FLEISCHWAREN / 2018

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Overview

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Credits

Overview

Description

T-Bone Tea. Finest beef bouillon in a tea bag.

Coming with a box in proper style with the resemblance of a deli butcher shop.

The T-Bone Tea Butcher-Boxes got sent to chefs and the press – and are now available on Gourmetfleisch.de.

We invented the T-Bone Tea itself as well as the Butcher Box. Grourmetfleisch.de produced it together with us as a new product that makes people talk. Steak is the new chamomile.

Execution

T-Bone Tea started as an idea for a promotional product which then was developed and produced together with Gourmetfleisch.de and has now become part of their range. No wonder: Finest beef bouillon in tea bags makes it easy to enjoy the premium taste of steaks from Gourmetfleisch.de everywhere you are.

The Butcher Box is based on a typical tea box, rearranged with a new perspective and designed with love for meat as a miniature shopping window to paradise.

Inside, there are tea bags hanging on tiny meat hooks. Special detail: the meat hooks also designed to be clasped on the rim of your tea cup.

Outcome

The idea attracted attention at meat lovers and customers as well as in the press and on blogs. Making Gourmetfleisch.de a genuine alternative to the butcher around the corner. With content that really works.

In the words of the target group:

„Best idea since the invention of bacon!“ (Facebook Comment)