T Bonz is a dog snack that looks, tastes and smells like a flame-grilled steak.

Our objective for this campaign is to promote the brand to dog owners as the perfect treat for their pet.To do this we, created a series of radio commercials based on the notion that “dog years” last seven times longer than human years. According to this logic, experiences that are unpleasant for humans last seven times longer for dogs. A Dog’s suffering is therefore greater than a human’s and thus they deserve compensation from their owners in the form of a delicious T Bonz dog treat.