Targeted at 16-24 year olds, this communication aimed at drawing people to T-Mobile's site for U-Fix their fixed tariff mobile phone package. The premise that if only life was predictable as U-Fix was used as the idea behind face changer where people could see how they would appear in the future. Appealing to the vanity of youth, the viral was seen by a million people in the first weekend of its launch and topped the viral charts.