Task: Development of an online campaign, which animates new customers/current customers to announce itself online to T-Online narrow band products.

Target group: Male and female, young target audience, individually on the search for favourable online tariffs Conversion/idea: The “T-Team” Concept: The requirement of T-Online is that the campaign is as individual and action like as it could be. Thus it may let slam the user: We transform the user into a member of the 'T-Team', a special-force of the 'IIA' – 'The InterNet Intelligence Agency', in which it ensures as an agent-T that the narrow band products 'T-Online by Call', 'surf time 15' and 'eco' are kept not longer secret. Components of the campaign: 1 Microsite, 1 Webmercial, 1 Pop UP, 1 Skyscraper, 1 Full-size banner and 1 Flash bar. We show the Microsite as our entry.