Cannes Lions
HAVAS WORLDWIDE GURISA, Montevideo / EL OBSERVADOR / 2013
Overview
Entries
Credits
Execution
Our client is a newspaper, so they work close to us to develop this idea.
Press was the only channel used on this action.
Outcome
After this campaign we started to see that the sport suplement fron El Observador was hanged separately from the main corp of the newspaper at the news stand.
This supplement started to have its own positioning, separated from the newspaper positioning.
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