Cannes Lions

T- SHIRT

HAVAS WORLDWIDE GURISA, Montevideo / EL OBSERVADOR / 2013

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Overview

Entries

Credits

Overview

Execution

Our client is a newspaper, so they work close to us to develop this idea.

Press was the only channel used on this action.

Outcome

After this campaign we started to see that the sport suplement fron El Observador was hanged separately from the main corp of the newspaper at the news stand.

This supplement started to have its own positioning, separated from the newspaper positioning.

Similar Campaigns

7 items

1 Cannes Lions Award
NEWSPAPER

HAVAS WORLDWIDE GURISA, Montevideo

NEWSPAPER

2014, EL OBSERVADOR

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