Certain situations require the right odor protection. A rock concert for example. Music, lights, bodies moving to the same rhythm; sweat. The crowd goes crazy at the upcoming band on stage. The singer takes off his t-shirt, rotates it in the air and throws it to the public. The girls in the first rows scream loud, their hands in the air trying to catch the special "souvenir" from the event. One of them is lucky enough to catch it. She instinctively brings it to the nose, to smell the scent of the amazing guy on stage. Unfortunately for her, the guy was not wearing the right deodorant. Disgustedly she throws back the t-shirt to the singer, hitting him in the face. The end card positions Gillette Odor Shield as the preferred choice in high sweaty situations.