Cannes Lions

T-STICK MOBILE BROADBAND

RAPP NEW ZEALAND, Auckland / TELECOM NEW ZEALAND / 2009

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Overview

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Credits

OVERVIEW

Execution

The best thing about T-Stick: It lets you work out of the office - and because you’re still emailing, googling, blogging and sending through work, no one will know you are gone.Conventionally, business people who are going out of the office set up an email auto-reply Out of Office Notification. So, to get their attention, we decided to send leading ad people what appeared to be their own Out of Office Notification.When opened, it acknowledged they were probably still in the office working, but notified them they could be at a café or down the beach instead.

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