Cannes Lions

T4

JWT BRAZIL, Sao Paulo / TROLLER / 2011

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Overview

Entries

Credits

OVERVIEW

Description

Troller Cup is a rally where Troller owners can experience the cars in their natural habitat. Our task was to attract new Troller owners for the 2011 edition.

Execution

We wanted to show how fun Troller Cup is. So, we decided to use the Trollers themselves as a tool to produce the “Made of Mud” poster campaign. We set up a blank canvas with an adhesive mask on the track, so that the mud splashed by the cars would paint the poster. Thus, all Troller Cup pilots would be a part of the action.

Outcome

60,000 pageviews270,000 views of the video340 entriesInvestment of US$ 100,000US$ 6,500,000 in spontaneous media

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