Cannes Lions
JWT BRAZIL, Sao Paulo / TROLLER / 2011
Overview
Entries
Credits
Description
Troller Cup is a rally where Troller owners can experience the cars in their natural habitat. Our task was to attract new Troller owners for the 2011 edition.
Execution
We wanted to show how fun Troller Cup is. So, we decided to use the Trollers themselves as a tool to produce the “Made of Mud” poster campaign. We set up a blank canvas with an adhesive mask on the track, so that the mud splashed by the cars would paint the poster. Thus, all Troller Cup pilots would be a part of the action.
Outcome
60,000 pageviews270,000 views of the video340 entriesInvestment of US$ 100,000US$ 6,500,000 in spontaneous media
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