Cannes Lions
McCANN-ERICKSON GUANGMING, Hong Kong / MOTOROLA / 2003
Overview
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Credits
Execution
Product placement was not offered by TV stations in Hong Kong. With many rounds of negotiation with the station, a 'first' was materialised.In view of the cluttered environment, regular TV spots are becoming somewhat insufficient to grasp viewer's attention. In order to create excitement and generate attention for the viewers, the media team recommended product placement within the TV programme, which incorporates the product into real life situation and demonstrate product usage at the same time.
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